Pay Per Lead
Pay Per Lead Marketing - The Future Of Digital Marketing
5 Foolproof Ways to Generate Leads for Your Business:
As a small business, generating leads is a top priority. There are many ways to get more leads quickly and effectively. These ideas can be used by businesses of all sizes and most industries. The key is to test and modify to make them work for your customer base.
Here are five foolproof ways to generate leads for your business:
1. Facebook Ads
Facebook ads are one of the best ways to drive leads. There are a few tips to keep in mind as you create your first Facebook ad. Use eye-catching, bright colors, rather than blues or whites, for maximum impact. Read through Facebook's guide on this before choosing one or the other.
2. Personalized email marketing
Email marketing is a great way to drive leads, especially when your emails are personalized to the person receiving it.
A study by Experian found that personalized emails generated up to six times higher revenue than non-personalized emails and campaigns.
Use your email platform to personalize your email greeting to include the recipient’s name. Group your contacts by name location, purchase history, or expressed interests.
Check your open and click rates, as well as the average for your industry, to determine if you're on par or behind. This small touch can help you drive more leads while building brand loyalty with potential customers. It's important to track your success so you can evolve and improve each time you send an email (Streak or Yam System).
Tip: Use Constant Contact’s Industry Chart to check your numbers.
Don’t forget to check where people are clicking within the email itself. If you place links in more than one place in your email — which you should to increase total clicks — track which ones are being clicked more often. Learning your subscribers’ habits allows you to be more effective.
3. Discounts and coupons
To drive leads with discounts and coupons, focus on "new customer coupons" 75 percent of retailers polled said this was the best coupon/discount for increasing long-term revenue. Share with current and future customers via all your online platforms, including social media and email.
Tip: Strike while the iron’s hot and add an introductory discount to your Welcome Email.
If possible, create a banner ad or pop-up for your website as well, enticing potential customers to buy right then and there.
If direct mailing is part of your marketing budget, use this as a way to distribute discounts and coupons as well.
4. High-value content
Using content as a lead-generating tool is a great way to show your knowledge and generate leads. Content could be an ebook, guide, white paper, graphic, in-depth study, or video. Potential customers give you their contact information in exchange for access to it.
For example, if your ideal customer is in the healthcare industry, create a piece of content for healthcare leaders. Learn about this audience, write about a topic that you’ve found to be most important to them, and in a format they prefer (I.E. ebook versus white paper) and then promote it accordingly.
5. Referral Partnerships
You receive a percentage of the revenue from referrals you send to the other business and vice versa, and ensure both parties are clear on the stipulations for this type of arrangement.
How will you generate leads for your business?
Every business needs to drive leads. Using these proven strategies, you can drive leads, even with a small budget.
Consider which ideas are best for your potential customers and start testing!
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