As a business owner, you already know the importance of generating leads. While you can use loads of strategies to generate leads, we implore you to stick with 2-3 strategies at best.
Below we outline some of the most effective lead generation strategies in our experience. We will leave it to you to pick a strategy that works best for your business.
1. Landing Pages Should Be Clear With The Action Easy Quick And Easy
Making your landing page clear and easy to take action is crucial to conversion rates. You want to show visitors why they should buy your product or service. Ensure they understand the advantages of using it, which then leads to a clear call-to-action easy to spot.
2. Write Better Ads!
When creating a lead generation ad, keep in mind that people don’t read very long messages. Instead, they scan content for words that matter to them. Make sure your ad gives people an incentive to click, to get a solution to their problem or something for free.
Contact us to find out how we can increase your sales exponentially, using some of the most effective lead generation techniques.
3. Optimize Your Remarketing Campaign
A successful B2B lead generation strategy includes using remarketing to drive leads to your site. The goal is to increase the number of clicks from visitors who were not converted into leads the first time. Remarketing campaigns can help boost conversion rates if they are implemented strategically.
5. Target Your Competitors' Subscribers With Gmail Ads
Using Gmail advertisements to target competitors' customers is a great way to reach prospects who subscribe to your competitors. Gmail is a popular email platform with over 1.2 billion active users, so targeting its customers will likely have a higher conversion rate than a generic search term campaign. However, to maximize your ad campaign, choose the right audience and use an effective keyword targeting strategy.
In our experience, you will want to target the exact keywords your competitors are targeting but focus on Gmail ads. You can subscribe to your competitors’ mailing lists to see what keywords they use in their emails.6. Make Better Offers
Now, unless you are the top advertiser with loads of money to throw at a campaign, there is lots of room for improvement. The best way to do this is to make the best offer, ideally better than the competition. Then, emphasize that your offer is the absolute best out there.
7. Test Landing Pages
We advise that you test at least three landing pages at a time. Run the same ads across all three landing pages for a week, then do away with the under-performing ones. Through the process of elimination, you should be able to end up with a few high-converting pages.
To help businesses achieve optimal growth and get the most from their marketing budgets. Our intention is to help uplift our community by empowering business owners with effective client acquisition strategies and skills - something that most businesses lack. This in turn helps business owners get a good return on their investment and the ability for them to grow their businesses while generating more jobs in the process.
Contact us to find out how we can increase your sales exponentially, using some of the most effective lead generation techniques.
