Lead Generation Strategy
Lead Generation Strategies In South Africa | Lead Generation Strategies
Leads are the lifeblood of any business. Without a proper marketing plan and consistent flow of high-quality leads, a business will eventually die.
What is Lead Generation?
A lead is simply someone who's demonstrated interest in your business in some way. A person who indicates interest in a company's product or service. Anyone who gives you their contact information is now inside your sales funnel.
There are different types of leads based on how they are qualified and what lifecycle stage they're in. Not all leads are created equal (nor are they qualified the same), nor are they always the same.
"Lead gen" is simply the process of filling your sales funnel with prospective customers. One way you can generate leads is by creating a free, downloadable PDF guide to deck maintenance. Seven lead-generating strategies you can use to help people while simultaneously filling your funnel.
7 lead generation strategies for your startup
No two startups are the same. There's no universal formula for growth. You may only find success with one or two of these strategies. Evaluate each one carefully in the context of your revenue, your resources, your marketing goals, and your competitive landscape to ensure you're maximizing your potential.
1. Create a LOT of opt-in opportunities and make them irresistible
The trick is to get people actively interested and opt-in using the box from the sidebar and make a pop-up as a call to action. Force users to take action and make a decision. You can't make them say yes, but you don't have to make it so easy for people to say no.
2. Always be testing, but test the right way
Information is power and getting valuable advice is a good thing, but it's dangerous to think that what worked for someone else will also work equally well for you. Not that one should ignore great advice but simply do a lot of testing until you master it.
Split testing is critical, even where you think you don't need to.
3. Make landing pages clear and easy to take action on
Creating a simple and clear landing page is essential. This outperforms a lot of websites because it is kept short and straight forward to the point. The landing page should be designed in such a way that it is simple to understand and it doesn't require the user to process very much information. A lot of users lose interest once they feel an overload of information or avoids downloading something longer to read.
If you don’t give people instructions as to what to do next, often no action will be taken. Make sure you provide a clear call to action throughout your marketing, including your LinkedIn profile, website, and even your content.
4. Write better ads!
We have emphasised this over and over again, and it is true that one’s ad needs to blow the competition away. Most ads are just boring and they’re all the same or one isn't any more compelling than the other.
Writing better ads can raise your click-through rate above the expected average, giving your Quality Score a boost.
5. Give better offers
The word “yes” is a powerful one, and ultimately, everything we do as professionals is designed to get prospects to say “yes” to our offer(s).
If your conversions are 2% or lower, you need to try something drastic like changing up your offer big time. The top 10% of landing pages have conversion rates 3x to 5x the average. Top 25% of advertisers have an average 5.31% conversion rate.
6. Go nuts with remarketing
Remarketing using the Google Display Network gives you 92% reach in the S.A., across millions of websites, videos, and devices. It helps turn abandoners into leads, which is huge considering that 97% of people will leave your landing page without converting.
7. Keep on keeping on!
Don't take your foot off the gas when business is good. Don't implement lead-generation strategies to keep your sales pipeline full. Continue to consistently generate leads to maintain the health of your company's sales pipeline and protect the future growth of your business.
Lead generation does not have to be complicated
You may be getting distracted by the next shiny object and forget to focus on what works. Don't forget to create personal touch points, leverage success stories, and design great offers. Use these strategies to generate new leads, nurture prospects, and close more sales.