Trusted lead generation Service In South Africa
Did you know that a lead generation agency can increase the number of leads you get by at least 3x times! Leading generation companies use several highly effective methods that increase the number of inbound leads to your business. All of this means that more interested people are knocking on your door.
Regardless of what industry you operate in, leads will always be the lifeblood of your business; that’s why it is essential that you actively engage in lead generation. However, not all companies have a marketing team to execute a lead generation plan, and that’s where hiring an agency comes in.
A lead generation campaign will consist of several segments, which can be finetuned to each business’s needs. However, as a business owner hiring a company to generate leads frees you from doing it, allowing you to focus on more important tasks
Contact us to find out how we can increase your sales exponentially, using some of the most effective lead generation techniques.
Why Are business Leads Important?
Businesses aren’t just competing with another halfway across the city in the digital world, but often with ones across the country. eCommerce and online marketplaces, in general, have changed how businesses have traditionally operated in South Africa. Businesses that have embraced digital marketing and lead generation have come out on top, which is why it is something that all businesses need to engage in to stay competitive.
As a business, regardless of size, there are many reasons why you will want to hire a lead generation company. For starters, it can help boost your sales. Depending on what you are doing right now, you may see an exponential increase in sales.
If you are on the fence about lead-generation marketing, here are a few benefits of using our services:
· Digital lead generation increases sales and enhances profit margins.
· You have access to a large team of lead generation experts, many of whom have been actively engaged in doing this for years. If anything, that means we can develop a strategy for growing a business in record time.
· Lead generation activities also mean that you get a lot of online exposure, which means having a solid online presence.
· It allows you to focus more time on day-to-day operations instead of spending more time on lead generation.
· Hiring a lead generation agency means that your people don’t have to spend time and money on cold calling but instead of converting the leads that come in.
Our team of digital marketing specialists and lead generation experts will help generate leads, regardless of the industry. So, not only does that mean more sales, but it also improves your brand’s reputation.
Why Is Generating Leads Important?
Many people who become customers or clients start as strangers. Now for a stranger to initiate a relationship with you, they need to show interest in your business and thus kick off the journey from stranger to customer.
Lead generation is widely considered to be the second stage of inbound marketing. It will occur once you have attracted the right audience, and they are now ready to convert to leads for the sales team to warm up.
Lead generation is the fundamental point in a stranger’s journey to becoming a customer. Generally, here is how lead generation works:
· Attract – Campaigns are run to attract the right audience which later becomes high-quality leads
· Convert – Call to actions, and landing pages convert those attracted
· Close – The close can be made via email, phone and they should do it by buying your product· Delight – These buyers would generate social proof via surveys, social monitoring, and reviews.
The Lead Generation Process
Now that you are familiar with how lead generation fits into the entire inbound marketing methodology let’s look at a typical lead generation workflow.
· Your business is marketed through multiple marketing channels like Facebook, Twitter, your website, blog, etc.
· The visitor will click on a call-to-action (CTA) – The CTA can be an image, a message, or a button, encouraging the prospect to take the desired action.
· The CTA will take the visitor to your landing page, capturing lead information. Generally, it means filling out a short form in exchange for something.
· When the visitor is on your landing page and fills out the form in exchange for the offer, they are done and sent what they are promised. Here is a new lead; this lead can then be converted using best practices.
Your offer can be something of value like a course, eBook, or maybe an accessible template. However, the offer needs to have enough perceived value for the prospect to take a few minutes out to fill out their personal information in exchange for it. So, it would help if you also did a bit of work to sell the free offer.
How Do Lead Generation Companies Work?
People who show interest in what you are selling or offering are referred to as leads. At Leadburst Digital, we have been helping businesses generate leads across many industries. While many businesses may provide lead generation services and probably send many leads your way, the difference is that you don’t want to spend time and money on leads that don’t have an interest in what you are selling. Many businesses use questionable techniques that may generate leads, but you’re going to end up with a meager conversion rate.
Our goal at Leadburst Digital is to generate leads that convert.
We see many business owners assuming that they need to hire more salespeople when their sales start decreasing. However, this is often not a sales problem but a lead generation issue. There is a lot more that goes into generating business leads than simply sending traffic to a website.
As one of the top lead generation companies in South Africa, we use various methods that generate laser-targeted leads. We work to get people naturally interested in your service and products so that they end up becoming long-term loyal customers.
How We Generate Leads?
One of the questions we often get is how can we generate leads at such an affordable price? The answer to that question is that we run highly targeted and well-optimized lead generation campaigns. We leverage our years of experience across many industries to design campaigns that generate the most leads for the least amount of money possible. After all, that's why we are one of the best lead generation companies in South Africa. By leaving lead generation to us, you can focus on more critical tasks like converting these leads to customers.
Our lead generation campaigns use a couple of different marketing techniques. We’ll go into a few that we use a lot below.
In our experience, content marketing is by far the best way to get the attention of potential customers. This works because we create content for that allows your business or products to stand out from others in the industry. In other words, it makes you more recognizable. When there is good content on your website, many people will just visit to get helpful information. In addition, good content will help build trust with your prospective buyer or client, which is an integral part of their journey.
Email Marketing Campaigns
After we attract potential customers, we use email marketing to move them through the sales funnel. Email marketing is an established and robust internet marketing tool that, unfortunately, most businesses don’t know how to wield. It is a great lead generation tool that we’ve used since the beginning to pull in hundreds of qualified leads. It helps increase the number of subscribers and encourages people to buy whatever you’re selling. However, the emails need to be crafted in a way that makes the offer appealing.
Social Media Marketing
The final piece of the puzzle is social media marketing, which helps us generate high-quality leads in a short time. Our goal is to make your brand visible and noticeable across all major social media platforms. However, we’d also pair it with paid advertising on these platforms to get the momentum going. Once it does, our high-quality, well-optimized posts start showing up to everyone we think should see it.
Above are just a few examples of what we do to get a qualified lead. As you can see that the above are the three primary forms of marketing and are an excellent way to attract prospects. Other ways like hosting contests, writing guides, and eBooks are also great ways of interacting with consumers across different platforms. However, we will fine-tune what needs to be done based on our clients’ industry.
What Sets Lead Burst Digital Apart from The Rest?
As a business owner, you already know that many other companies offer lead generation services. You also know the importance of quality sales leads. However, what sets us apart from other businesses, apart from the experience is that we want to improve our marketing strategies even if clients are entirely satisfied with the results. We closely analyze every campaign and its results to determine how best to improve our next campaign’s results. Yes, it is time-consuming and, in some industries, a frustrating process, but it is worth every minute when our clients convert the leads we send them.
We provide lead generation services to small and medium-sized businesses, improving their overall revenue by sending more leads to your sales reps. Our dedicated team of lead generation experts encourages users to develop an interest in whatever our clients offer. Years of experience have meant that we have gotten lead generation down to a science.
We take several steps to generate highly qualified leads for our clients. The process, depending on your industry, will look something like this:
A Website Audit
One of the first steps we take when a new client comes onboard is extensive research about the target audience. This often helps us develop a lead generation strategy for the company. Since each industry and its goals are different, we need to develop a customized plan for each.
After we have learned everything about the target demographic, we will start identifying the shared characteristics between them to define what makes the ideal customer for our clients. The goal is to help find so-called high-intent leads for the business. It is also a step that requires a great deal of experience because getting it wrong means we’re spending a lot of time and money on nothing.
Develop A Strategy
After we know who your ideal customers are, we then start developing a unique lead generation strategy that’s custom-tailored to your business. The strategy will generally be a combo of social media promotions, content marketing, and email marketing, in addition to some other stuff.
Once we have set the plan in motion, we will analyze the data regularly and report our findings. Our reports are clearly laid out, making them easier to understand than traditional lead generation reports.
Finally, you will start seeing loads of qualified leads contacting your business. Depending on your niche and industry, it can take a few weeks before you start noticing a difference.
The results also partly depend on how well your sales agents close each lead. In some cases, they may even close on their own.
As you can see, generating leads is a time-consuming process. It takes time and effort to generate leads, but without any experience, it can end up costing a lot of money. That’s where hiring a professional lead generation company comes in. When you have an agency like us onboard, you don’t have to worry about generating the right leads or hiring people to do it for you.
We ensure that your business gets only the best, highly qualified leads, which translates to more sales and, consequently, more revenue. If anything, that’s why we are the #1 lead generation service in South Africa.