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Leadburst Digital - South Africa's Leading Lead Generation Company

How to Generate Sales Leads in Your Small Business...

One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a company that sells to other businesses (B2B), that has an interest in your products or services.
With time and effort, you can create a system that will help you identify sales leads and turn them into customers.

1. Identify Your Target Audience
You can't successfully reach and sell to your ideal customer if you don't know exactly who that is. Research your audience and come up with a clear picture of who they are, where they live, what they like to do and how much money they make.

2. Pick Your Promotional Methods Wisely
In order to generate leads, you need a promotional plan that will get your products and services in front of your target audience. There are a number of ways you can promote your business, and again, you will want to use your marketing plan to identify the most effective methods (The YouTube video should do the trick).

3. Create a Sales Funnel
Once you know who you are targeting, you need to have a plan for collecting contact information. The first part of the process involves funnelling all prospects to a standard form or landing page. This is where they are encouraged to share their contact information in return for value-added incentives.

4. Use an Email Newsletter to Build Relationships
It's time to start building relationships with your prospects through email marketing. One of the best ways to create consistent communication is through an email newsletter.

5. Leverage Social Media to Connect and Engage
You can create a Facebook page, LinkedIn profile, Pinterest account or YouTube channel to attract and engage your audience. The more positive touch points a customer has with your business, the more likely he or she is to trust you.

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