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CASE STUDY 1: DEBT REVIEW

PROBLEM:

Using traditional media and other digital platforms has pushed the cost per lead in the Debt Review market to a point where it is no longer profitable. Our client needed a new source of high quality leads that would convert at 10% or more to get their business growing again.

THE SOLUTION:

We identified their ideal customers, people who earned R15 000 or more per month, had unsecured debt in excess of R100 000 and were actively looking for a solution to their problem. They also could not currently be under debt review as that would disqualify them as a potential customer.

We also created tightly defined lookalike audiences based on the ideal customer profile. Our offer focused on content that visitors could use right away to help their situation through to a carefully constructed offer for those people who were looking for immediate help.


THE RESULT:

We currently supply our client with over 3000 high quality leads per month and with conversion rates consistently sitting at 11.2% they are finally able to achieve sales targets without over spending on their advertising budget. Generating a fantastic, measurable ROI.

HE HAD THIS TO SAY:

'Their commitment to ensuring we get great quality leads at the right CPL means we always get a great ROI. In our industry it is all about getting the right volume and quality, which are delivered to us consistently'.

Jeunesse is a Billion Dollar international company that is looking for entrepreneurs in the South African space to assist in selling their stem-cell products.

In the first 2 weeks we generated over 170 leads and had to pause the campaign as they were falling behind on the follow-up meetings.

WEDDING PHOTOGRAPHERS

We have worked with a number of wedding photographers from Johannesburg to Cape Town to San Francisco and have managed to get exceptional results for them. You can see what a few of them had to say about their experience below. 


CASE STUDY 2: FUNERAL INSURANCE

PROBLEM: 

One of the  a leading Life Insurance providers in South Africa have introduced a Funeral Insurance offering that is one of the best on the market. This is a highly competitive space with some of the big players already very well established and owning the majority of the market share. There is however always room for an innovative new Funeral Cover, we just needed to be able to get it in front of the right audience and have them convert into high quality leads.

THE SOLUTION:

With in depth research we managed to identify and laser target their perfect client by monthly income along with a number of other strictly defined parameters. We also used lookalike audiences of these ideal customers. The offer needed to be informative and make the potential new client really think about either taking out funeral insurance cover for the first time, or to start asking themselves if they must compare what they currently have against our clients new offering.

THE  RESULT:

We currently supply our client with over 1000 high quality leads per month and with the cost per lead being a very important factor in this cutthroat space, we are keeping them very competitive and profitable. The ROI is good and the quality of leads are proving to be the main driving factor behind the success if their campaign

Jeunesse is a Billion Dollar international company that is looking for entrepreneurs in the South African space to assist in selling their stem-cell products.

In the first 2 weeks we generated over 170 leads and had to pause the campaign as they were falling behind on the follow-up meetings.

Some Of Our Valued Clients

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Do You Like What You See?

Do you need to generate more qualified sales leads, ideal clients and basically make more sales?

Then contact us to request a FREE, no-obligation phone Strategy Session. As a result of this session, you’ll come away with a specific plan on how to generate more high quality sales leads with less effort, time and money