Is your business finding it hard to generate meaningful leads? If that’s the case, make sure that you’re not making these seven common lead generation mistakes.
1. Targeting the wrong people
We see this mistake made all the time. For instance, a business selling expensive wine will try to target people searching for Ferraris. While people interested in buying Ferraris are rich, they may not necessarily drink wine.
Knowing your target audience in terms of what they like, their hobbies, and interests will help you increase the number of targeted leads you pull in.
2. Low-quality content
In addition to poor targeting, companies make other mistakes that prevent generating leads. For example, they fail to provide quality and relevant content to their target audience.
Low-quality content often means that prospects jump off the page, consequently not engaging with the business.
Contact us to find out how we can increase your sales exponentially, using some of the most effective lead generation techniques.
3. Not offering anything of value
We don’t mean offering something for free because most businesses do that. However, if you offer something for free, you risk discounting its value and losing a potential client with the wrong value proposition.
Instead, have a landing page capture their information and nurture them into paying customers. Ultimately, this will help you create an effective marketing strategy.
4. Not focusing on branding the business
Creating an authentic and distinct brand is crucial to building credibility. You need to differentiate your company from the competition by providing value.
When creating your marketing campaign, explain why your company is a good choice for potential clients. Then, show them the benefits of working with you. The more they trust you, the more likely they will buy from you.
5. Being too aggressive
Many marketers make the mistake of promoting their products or services too aggressively, also known as Guerilla Marketing. While some of these tactics work, they can also have the opposite effect. Over-promotion can destroy a business's reputation and hurt its sales.
For this reason, it's important to use targeted, highly relevant content that inspires the audience. And remember, the goal is to build a relationship with your leads.
6. Not having a marketing strategy
Without an effective strategy, your company will struggle to generate qualified leads. Despite a reasonable marketing budget, you'll end up losing three-fourths of your opportunities.
That’s why it is essential to develop an ongoing lead nurturing plan that will continue to generate leads.
7. Not spending on good paid online advertising
We can tell you from experience that if you’re not spending on pay per click (PPC) and other forms of advertising, you’re losing out on a lot of potential. Remember that every lead you lose is to your competition.
Also, it isn’t enough for your business to rank organically, but your advertising and branding message should show up across all popular online mediums or at least your prospects frequent.
Bonus Tip – It is essential to ensure that you’re closely monitoring and tweaking your online lead generation campaigns. It is nearly impossible to get it right on the first attempt, except if you’re an expert.
Contact us to find out how we can increase your sales exponentially, using some of the most effective lead generation techniques.
