In order to maximize your marketing efforts, you need to have the right lead generation strategy. It is important to have an omnichannel strategy to get the most amount of people in your funnel which should consequently maximize your conversions.
Here are 7 tips to help businesses on a tight budget generate leads.
1. Incentivize your referral system
Think about it this way: why would anyone want to refer your business? Sure some may because you did a good job and they had an excellent experience.
However, most people will not unless you offer them incentives like a discount on future purchases or something special. Generally, the sweeter the incentive, the more referral leads will come your way.
2. Message your niche audience
This is a great way to get highly targeted leads. Using broadcast advertising to reach the maximum number of people but with a niche message.
If done right, it can yield excellent results. You only need to make sure that the message is geared towards people who will be interested in your business or product.
Contact us to find out how we can increase your sales exponentially, using some of the most effective lead generation techniques.
3. Optimize your website to generate leads
Not only should your website be search engine optimized to rank higher, but your content should be optimized to maximize lead generation.
For instance, add CTAs and infographics to increase lead generation.
4. Publish useful, quality content
Publishing quality content does not require having a large budget.
However, effort should be put into creating content that people read and benefit from reading.
5. Leverage the power of social media
Sure social media is a great promotional platform, but it can also be used for lead generation. The key here to is quality over quantity. Publish what people will enjoy reading and watching, then interact with those that leave a comment or like your content on social media.
The idea is to build a community around what you do, so that this community does not just serve as your client base but also your marketing vehicle.
6. Start a newsletter
Newsletter have been used for decades and many wrongfully assume that this approach is outdated. However, in our experience newsletter are still highly relevant mid funnel techniques that should be used to generate and warm up leads. Not only does it help communicate industry news, but your latest promotions and incentives that you’re offering people who refer friends and family.
When it comes to publishing a newsletter think in terms of what value it provides the reader. Don’t send the newsletter as often but make sure that when you do, it is worth the wait.7. Offer an assessment or maybe an audit report
The assessment report or an audit of let’s say your electricity consumption or your finances, gives people the feeling that you know what you are doing. If anything, you become the go-to person when there is a problem.
When you can prove that you have what it takes to help people out of a tough situation, that’s when they know you are an expert. It also in a way incentivizes those people to refer your business or your personal to other people they know. But don’t forget to leave your contact information with them so they know how and when to get in touch.
Contact us to find out how we can increase your sales exponentially, using some of the most effective lead generation techniques.
